It's important to focus on the strategies and tactics that have worked in the past, and work closely with clients to set achievable goals and expectations. By providing transparent reporting and analytics, and collaborating with clients to make data-driven decisions and adjustments to campaigns, a marketing company can maximize the likelihood of success and ensure the best possible outcomes.

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Generally, most marketing strategies take at least several weeks to start showing results, and it can take several months or even longer to see a significant impact on a business's bottom line.